The Spielwarenmesse is the world’s leading trade fair for the toy industry and an important provider of marketing services for toy professionals from around the globe.


Spielwarenmesse eG has caused a sensation in the stationery industry with a new trade fair that brings a breath of fresh air to the sector in terms of both content and communications. The success of this event is unrivalled in the world of trade fairs.

Children’s toys for adults

ARS has high aspirations: its philosophy is to steer clear of inferior products, embracing instead educational and sustainable toys that kindle emotions and childhood memories.