Understanding our customers

Usually, there’s the customer on one side. And the agency on the other.
They live and operate in completely separate worlds.

We, on the other hand, are customer and agency rolled into one.
This helps us appreciate how customers think.
What they expect from an agency and what they don’t.
And how to work as a team.

This gives rise to genuine partnerships. And if the chemistry is right, these partnerships can extend from a single project all the way through to branding and strategy development.


  • Brand Strategy
  • Classic
  • Film
  • Corporate Design
  • Content Marketing
  • Dialogue/CRM
  • Online
  • Public Relations
  • Merchandising
  • Social Media
  • Literature


  • Trade-Fair Marketing
  • Toy Business
  • Brand Strategies for entering European markets

The Creative Minds

Christian Ulrich

Managing Director Consultation, and Marketing Director of Spielwarenmesse eG.
Background: Marketing and branding for international agencies and industry corporations .

Christian Medelnik

Managing Director Creation
Background: Creation and brand strategies for international network agencies and a self-employed entrepreneur.


We are an owner-led agency headquartered in Nuremberg. We have an eye for brands, creative processes and cultural influences far beyond the borders of this beautiful region.