Being enthusiastic with branding

Brand positioning

Brand development

International brand strategy

Simba Dickie Group - We love to make toys

The Simba Dickie Group upholds the values of a family business – although on a very large scale – by reflecting on the assets that are contained in the claim line for a all along.


The overall brand image should be tailored according the corporate philosophy of a worldwide toy manufacturer. In this process SDG emphasises the "Code of Conduct", which has long been part of corporate life. Just like every modern brand family.


All important areas of this international corporation could be broken down in the core elements of the claim line – ”WE LOVE TO MAKE TOYS“. Both the image film, that focusses on the fun and family cohesion with kids and the brand-new keyvisuals, which are determinedly implemented throughout all communication: focussed on the values as a whole stands above the single products. The group emphasises its holistic approach, with analysis and activities in market segments, as well as an responsible manufacturing process. From concept, to design, to engineering, to production in various countries. Customary to most families, the traditional roots are rediscovered.


This new visual concept was instantly very well recieved among employees and business partners. So everyone could identify with this freshly revived spirit of the group, could pick it up and carry it on. Best conditions for a branding from inside out.

Corporate Imagefilm

Corporate Website

Image Brochure

Fair Booth