The Simba Dickie Group upholds the values ​​of a family business and reflects on what makes the company special.


The Spielwarenmesse is the world’s leading trade fair for the toy industry and an important provider of marketing services for toy professionals from around the globe.

Arbeitskreis richtiges Spielzeug

The ARS is made up of idealists and individualists. Enthusiasm, passion and both feet always planted firmly on the ground are the unfiying core values that the ARS stands for.