Play is in our dna

Finding niche markets for new products, tracking down cultural movements and trends or producing quality items at the most competitive prices. Few sectors have to be as well versed in so many different disciplines as in the toy industry. We provide both long established companies and new divisions and brands, from home and abroad, with all the support they need.

From relaunches to entering the European market for the first time.

Being under the wing of the Spielwarenmesse eG gives us direct access to the world’s biggest network in the toy industry. We are constantly monitoring global toy markets and identifying emerging trends and developments among consumers, the trade and industry. We have a profound understanding of the media landscape of international trade magazines and are in constant contact with important opinion leaders and trend scouts.